Brian Niccol, set to join Starbucks on September 9, will assume both CEO and chairman roles, giving him greater authority than his predecessor, Laxman Narasimhan. Niccol, departing from Chipotle Mexican Grill Inc., steps into his new position with an expanded mandate compared to Narasimhan, who was CEO-in-training under Howard Schultz and did not hold the chairman title.

Niccol's transition highlights his extensive experience in the restaurant industry, unlike Narasimhan, who lacked prior experience in the sector. Niccol’s appointment comes as Starbucks faces challenges including declining demand, long wait times, and ongoing labor negotiations.

Unlike Narasimhan, who was still under Schultz’s influence and faced significant hurdles, Niccol will have a clearer path with lower sales targets and a diminished shadow from Schultz. Analysts view Niccol’s authority as a strategic move, reflecting confidence in his track record.

Niccol’s previous achievements include revitalizing Taco Bell and addressing food-safety issues at Chipotle, leading to significant financial gains. Despite his extensive experience, he faces the challenge of managing Starbucks’ vast global operations and union negotiations. Niccol’s compensation package, valued at approximately $113 million, underscores the company’s investment in his leadership.